Creativity is in the Top 3 skills that employers looked for when they were recruiting in 2018, says to www.businessinsider.com, and that’s not a surprising fact at all. As technology becomes more advanced, there are new opportunities for small and medium businesses that allow them to grow and expand. And that is a great thing. However, it can also change the way companies promote and reach-out for customers.
Social media is a huge deal these days. It brings new opportunities and lets people share content to the right audience. It can help you build a brand and get to know your customers a bit more. But because of social media being available for everyone, it is very hard to create content that will stand out. Average social media user spends about 5 seconds on each piece of content. If they won’t find it interesting until then, they simply scroll down to look for something more adequate.
It’s not just the social media site of the business that creativity will have a positive impact on. Because of the high number of competitors on the market, creative solutions will help you get ahead from your rivals.
A great example of that kind of creative solution could be Tesco and their first loyalty card back in 1995. This idea has pioneered the ‘loyalty card revolution’, and now we can find them almost everywhere.
In Bevlan we understand that improving creativity can be quite challenging. That’s why we’ve got 3 quick tips for you, that will help you make your existing team more creative.