“Expressing brand personality in a workspace is often left to graphics on the walls and furnishings with lighting a lesser consideration. LED lighting offers a world of possibilities to not only help communicate your brand’s personality but to define and create different areas of an office.
Main area lighting generally needs to be bright to help focus and work, but it can be used to communicate your personality with custom finishes to match brand colours. Coloured LED can be used for uplighting with white for downlighting in direct/indirect fittings. LED linear lighting can be easily customised or installed in a creative way to express creativity and personality.
LED tape products have a very important part to play in feature lighting too and it is being increasingly used for picking out architectural features which tend to be the secondary lighting in a space. Downlights, pendants and desk lights can be used to create cosy informal spaces and lighting that can be changed depending on how spaces are used adds a great degree of flexibility.”